About Us - applytrademark

15+

Years
Experience

IP
Certified

Our Story

Protecting Australian Brands Since 2009

ApplyTrademark Australia was founded with a single mission: to make intellectual property protection accessible, affordable, and straightforward for every Australian business. Based in Dandenong, Victoria, we've grown from a small consultancy into one of Melbourne's most respected IP firms.

Our team of qualified attorneys and consultants brings deep expertise across trademark registration, patent strategy, licensing, and IP agreements. We've helped hundreds of businesses — from local startups to multinational corporations — protect and commercialise their intellectual property across Australia and internationally.

500+

Trademarks Filed

98%

Success Rate

200+

Happy Clients

Our Values

What Drives Everything We Do

Integrity

We uphold the highest ethical standards in every interaction, providing honest and transparent advice you can rely on.

Excellence

We pursue excellence in every service we provide — from first consultation to final filing and beyond.

Partnership

We build genuine long-term relationships with clients, becoming trusted partners in their brand growth journey.

Innovation

We constantly evolve our approaches to IP law, ensuring clients receive cutting-edge strategies and solutions.

Our Experts

Meet the Team

Qualified, experienced, and dedicated to protecting your intellectual property.

MR

Michael Reynolds

Principal IP Attorney

LLB, Grad Dip IP Law — 18 years in trademark & patent law

SP

Sophia Patel

Senior Trademark Attorney

BCom, JD, Grad Dip IP — specialist in brand licensing

DK

David Kim

Patent Consultant

BEng, LLB — engineering patents and PCT applications

EC

Emily Clarke

IP Agreements Specialist

LLB, LLM — trademark agreements & assignments

About ApplyTrademark